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Direct Mail Design
An effective mail piece starts with creative, eye-catching design. The better you look to your customers & prospects, the more likely they are to hold on to your mail piece. After all, you only have a few seconds to make an good impression...or end up in the trash! Additionally, to qualify for postage discounts, your mail pieces need to meet the design criteria USPS requires. Our designers have years of experience & training, in proper direct mail design.
Direct Mail Printing
There several popular direct mail formats when it comes to printing. These include postcards, letters, self mailers, and booklets. Different formats require different production processes. Ink colors, mail piece size, paper type, quantity, etc., all determine printing costs. Call and talk to one of our experts. Tell us your goals. We can help guide you towards a format that will work for your needs, while keeping you within your budget.
Mailing Lists
Mailing list possibilities are seemingly endless! We offer saturation, demographic, consumer, business, and many specialty lists. Our compiler gathers data from hundreds of sources (more than 30 primary sources) including credit bureau (credit card) updates, public records, magazine subscriptions, phone books, internet sites, etc. Lists are run through a comprehensive compilation process where it is determined which fields are accurate and which records are duplicates. This is done by ranking the sources for accuracy, looking at factual data, such as Birth Certificates, and also seeing which data is multi-sourced (more than one source is used to validate the correctness of information). List prices are determined by type.
Mail List Verification
Mail List verification includes list processing, presorting, duplicate removal, and 'unconfirmed address' removal, if desired. This verification process adds zip+4 extensions, destination point barcodes, and routing codes. This verification process, along with mail piece size and weight, determines your postage cost. Our mail software is certified by the United States Postal Service, ensuring that you pay the lowest postage available.
NCOA
Our NCOA service will run your mailing list, up against an official USPS registry of individuals, families, or businesses that have filed a new mailing address within the past 18 months. The old address is automatically updated on your list, before mailing. This helps ensure that your mail piece will get into the right hands. In addition, we can provide you with these corrected changes, so your prospect and client lists will always be up-to-date.
Addressing & Barcoding
We generally print all addresses and barcodes directly on your mail pieces, with easy-to-read fonts. No tacky, crooked labels here.
Sorting & Preparation
Proper sorting and preparation ensures that your pieces will get in the right hands, at the lowest possible price.
Use of Postal Permit (for qualifying customers)
All bulk mail (with the exception of Every-Door-Direct-Mail) is required to pass through a commercial postage account. Applying for your own commercial account can cost hundreds of dollars a year! Customers who use our mailing services, are eligible to use one of our postal permits. We have both a First-Class and a Standard Mail permit. Using our standard mail permit, you can expect your pieces to hit mailboxes within 2-9 days. First class generally takes 1-4 days. You pay just $8 per mailing for the use of our Standard Mail permit, or $15 per mailing for the use of our First-Class permit. Talk about savings!